Synoptic® Brand Guidelines
2024— v1.1

  1. Introduction
  2. Brand Story
  3. Brand Positioning
  4. Brand Voice And Tone
  5. Logo Guidelines
  6. Color Palette
  7. Typography
  8. Imagery And Style
  9. Glyphs
  10. Brand Applications
  11. Stationery And Collateral
  12. Digital Presence
  13. Do’s And Don’ts
  14. Additional Resources
  15. Appendix
  16. Downloads


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©2024 Born On Sunday®

P003 → Brand Positioning



BRAND POSITIONING STATEMENTS
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SYNOPTIC positions itself as the trusted, no-nonsense IT partner for organizations looking to upgrade,  automate,  and secure their systems without the fluff.  We aren’t just consultants;  we’re doers.  We fix the hard stuff so our clients can focus on what they do best.

Our target audience includes upper management, operations managers, and IT decision-makers in government and large organizations. They’re responsible for upgrading aging infrastructure, managing cybersecurity risks, and ensuring smooth digital operations. They’re frustrated with the “Mickey Mouse” IT solutions they’ve been handed in the past and want real expertise that delivers.
TARGET AUDIENCE AND PERSONAS
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•  Persona 1:  The Overwhelmed IT Manager—
Struggling with legacy systems, constantly putting out fires.  Needs a reliable partner to help modernize systems and reduce technical debt.

•  Persona 2:  The Risk-Averse Decision Maker—
Concerned about data security and IT reliability.  Looking for proven solutions that will protect the organization from cyber threats.

•  Persona 3:  The Forward-Thinking Innovator—
Excited about automation and cloud solutions but unsure how to implement them effectively.  Needs a partner that can handle the technical heavy-lifting.
KEY UNIQUE SELLING PROPOSITIONS
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•  No Mickey Mouse IT:  We cut through the noise and deliver real, workable solutions.

•  Holistic Approach:  We view each client’s IT landscape as an integrated whole,  ensuring every component works together seamlessly.

•  Expertise in Legacy Systems:  We don’t shy away from old systems.   We help modernize and improve them without unnecessary disruptions.

•  Hands-On Support:  We don’t just recommend solutions;  we implement them, providing guidance every step of the way.