Synoptic® Brand Guidelines
2024— v1.1

  1. Introduction
  2. Brand Story
  3. Brand Positioning
  4. Brand Voice And Tone
  5. Logo Guidelines
  6. Color Palette
  7. Typography
  8. Imagery And Style
  9. Glyphs
  10. Brand Applications
  11. Stationery And Collateral
  12. Digital Presence
  13. Do’s And Don’ts
  14. Additional Resources
  15. Appendix
  16. Downloads


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©2024 Born On Sunday®

P001 → Introduction




PURPOSE
►

This brand book serves as a blueprint for SYNOPTIC’s identity.  It defines who we are,  what we stand for,  and how we communicate.

From our visual style to our voice,  this guide ensures that everyone,  from our internal teams to our partners,  can represent SYNOPTIC consistently.  The book outlines the key elements of our brand to maintain cohesiveness across every platform,  touchpoint,  and interaction.
BRIEF HISTORY
►

SYNOPTIC was founded in 2018 with one simple goal:  to remove the headaches from IT.   What started as a small consulting firm has grown into a full-fledged IT solutions partner,  providing everything from infrastructure management to cybersecurity.

Over the years,  we’ve worked with clients across Australia and New Zealand,  refining our approach to meet the evolving challenges in IT,  always with a focus on reliability,  expertise,  and a no-nonsense attitude.
VISION►

We envision a world where technology works for you,  not against you.  Our goal is to empower organizations to upgrade and optimize their IT systems seamlessly,  enabling growth without the obstacles of outdated technology.
MISSION►
Our mission is clear:  We fix the hard stuf possible,  and ensures that IT becomes an enabler,  not a burden.  We provide solutions that help our clients focus on what really matters—growing their businesses, or running a country.
CORE VALUES►
•  Reliability:  We believe in delivering what we promise,  every time.  No surprises,  just solid results.

•  Customer-Centricity:  We always put our clients’ needs first,  building solutions that work for their unique challenges.

•  Innovation:  While others may stick with outdated systems,  we’re always looking for the next improvement,  the next innovation to bring our clients forward.

•  Clarity: No fluff,  no jargon.  We communicate clearly and deliver actionable results.