Synoptic® Brand Guidelines
2024— v1.1

  1. Introduction
  2. Brand Story
  3. Brand Positioning
  4. Brand Voice And Tone
  5. Logo Guidelines
  6. Color Palette
  7. Typography
  8. Imagery And Style
  9. Glyphs
  10. Brand Applications
  11. Stationery And Collateral
  12. Digital Presence
  13. Do’s And Don’ts
  14. Additional Resources
  15. Appendix
  16. Downloads


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©2024 Born On Sunday®

P004 → Brand Voice And Tone



OVERVIEW
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SYNOPTIC’s voice is professional, confident, and straightforward, with just enough humor to keep things light when appropriate.  We avoid unnecessary jargon and buzzwords,  focusing on clear,  actionable language that resonates with clients.  SYNOPTIC speaks with authority,  but remains approachable, positioning the brand as an expert that delivers solutions without fluff.

At the heart of SYNOPTIC is a synoptic view— the ability to see the bigger picture,  where every component of your infrastructure is interconnected and working in harmony.  By taking this holistic approach,  we create a structured pathway for execution.  We don’t just solve isolated problems;  we identify how each part of your technology landscape fits together,  streamlining the process from end to end.  This creates efficiency,  reduces errors,  and ensures that every action we take is part of a larger,  more cohesive strategy.

The result is seamless execution that brings clarity,  focus,  and stability to your IT operations and systems.

This version blends the professional tone with the structured,  holistic message of SYNOPTIC’s brand voice,  ensuring a unified approach to both communication and execution.