Synoptic® Brand Guidelines
2024— v1.1

  1. Introduction
  2. Brand Story
  3. Brand Positioning
  4. Brand Voice And Tone
  5. Logo Guidelines
  6. Color Palette
  7. Typography
  8. Imagery And Style
  9. Glyphs
  10. Brand Applications
  11. Stationery And Collateral
  12. Digital Presence
  13. Do’s And Don’ts
  14. Additional Resources
  15. Appendix
  16. Downloads


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©2024 Born On Sunday®

P008 → Imagery And Style




TECHNOLOGY 
►
Reflecting precision,  innovation,  and functionality.  Use futuristic visuals that imply advanced systems.
VISION 
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Imagery that suggests insight and foresight,  guiding clients towards clearer solutions.

DATA MESH 
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Subtle references to interconnected systems, visualized through abstract grids,  nodes,  or digital textures.

ORGANIC 
►
Bringing in organic elements to balance the technical aesthetic,  showing that technology can work harmoniously with natural processes.

TECHNICAL 
►
Utilize focal points and Iris Blur Gallery @ 30px in PSD.
Two tone imagery created in PhotoMosh.
Export above 4K UHD.

We have also created a photographic lens specifically for this project.

Renders are generated to feel like humans are interacting and parsing data while feeling the eye needs to adjust— to form Synoptic views.