Synoptic® Brand Guidelines
2024— v1.1

  1. Introduction
  2. Brand Story
  3. Brand Positioning
  4. Brand Voice And Tone
  5. Logo Guidelines
  6. Color Palette
  7. Typography
  8. Imagery And Style
  9. Glyphs
  10. Brand Applications
  11. Stationery And Collateral
  12. Digital Presence
  13. Do’s And Don’ts
  14. Additional Resources
  15. Appendix
  16. Downloads


Website
Email
Instagram

©2024 Born On Sunday®

P012 → Digital Presence



SOCIAL MEDIA
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Create or maintain profiles on relevant platforms such as LinkedIn, Instagram, and Twitter. Ensure the profiles are optimized with the brand’s logo, cover images, and a clear description of SYNOPTIC’s services.

Posts should reflect SYNOPTIC’s authoritative, professional, and slightly humorous tone. Focus on topics like IT solutions, industry insights, and success stories, while maintaining engagement through light humor.

Engage with your audience by responding to comments, participating in relevant industry conversations, and sharing valuable content that showcases your expertise. Use hashtags strategically to increase reach (e.g., #ITConsulting, #TechSolutions, #DataSecurity).


Examples only.

WEBSITE
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The website should reflect the brand’s clean,  professional aesthetic.  Use a minimalistic layout with easy navigation,  showcasing SYNOPTIC’s services,  case studies,  credentials,  and expertise.

Keep the user experience smooth and intuitive.  Ensure fast loading times,  responsive design across devices,  and straightforward navigation that makes it easy for visitors to find relevant information (e.g., services, contact, case studies).

•    Home:  A concise overview of services,  emphasizing SYNOPTIC’s unique approach and expertise.
•    About Us:  The brand story, mission, vision, and values.
•    Services:  Detailed descriptions of the IT solutions offered,  including cybersecurity,  system upgrades,  and automation.
•    Contact:  Simple forms to make inquiries,  with clear calls to action.
•    Blog/Resources: (Optional) Regular updates or articles that establish SYNOPTIC as a thought leader.


Holding page. In progress.
LINKEDIN BANNER
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