Synoptic® Brand Guidelines
2024— v1.1

  1. Introduction
  2. Brand Story
  3. Brand Positioning
  4. Brand Voice And Tone
  5. Logo Guidelines
  6. Color Palette
  7. Typography
  8. Imagery And Style
  9. Glyphs
  10. Brand Applications
  11. Stationery And Collateral
  12. Digital Presence
  13. Do’s And Don’ts
  14. Additional Resources
  15. Appendix
  16. Downloads


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©2024 Born On Sunday®

P005 → Logo Guidelines



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OVERVIEW
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Our logo mark is designed to represent complexity made simple and elude to a ‘mesh network’.

Visually layered and dynamic,  it symbolizes the intricate nature of IT systems.  Yet,  like our approach to consulting,  it simplifies these complexities into something manageable and digestible..

 The layers represent the multifaceted challenges our clients face,  while the clean,  geometric design shows how we break these down into clear, actionable solutions. 

It’s a mark of both depth and clarity—reflecting SYNOPTIC’s mission to bring structure to complexity and make even the most daunting IT tasks feel approachable.

Both entities will never cross or intersect.

Grid lines ‘frame’ the use cases and suggest connectivity and mesh. 




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SVG Over Screen Black @ max width.