Synoptic® Brand Guidelines
2024— v1.1

  1. Introduction
  2. Brand Story
  3. Brand Positioning
  4. Brand Voice And Tone
  5. Logo Guidelines
  6. Color Palette
  7. Typography
  8. Imagery And Style
  9. Glyphs
  10. Brand Applications
  11. Stationery And Collateral
  12. Digital Presence
  13. Do’s And Don’ts
  14. Additional Resources
  15. Appendix
  16. Downloads


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Email
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©2024 Born On Sunday®

P002 → Brand Story






ORIGINS
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SYNOPTIC was born out of the need for a smarter,  more reliable approach to IT consulting.  In a landscape crowded with outdated methods and ineffective systems, we saw the opportunity to innovate and bring clarity to the world of IT.  Since our founding in 2018,  we’ve worked tirelessly to help organizations in Australia and New Zealand untangle complex systems and embrace the future of IT.

We started by focusing on the basics—offering expert guidance for Windows upgrades and infrastructure—but as our clients’ needs grew,  so did we.  Over the years, SYNOPTIC has expanded to include advanced cybersecurity services, cloud solutions, and automation.

Our evolution mirrors the technological shifts of the past decade,  but one thing remains constant: our commitment to delivering real value with no-nonsense solutions.
STORY AND INSPIRATION
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The name SYNOPTIC comes from our core philosophy:  a holistic,  “synoptic” view of technology,  where every piece works in harmony. We believe in looking at the big picture,  understanding our clients’ unique challenges, and providing solutions that fit like a puzzle piece.  Inspired by innovators and problem-solvers, SYNOPTIC stands for those who don’t just manage IT—they transform it.
KEY MILESTONES
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•  2018: SYNOPTIC is founded, focusing on IT consulting services.
•  2020: Launched VSOE consulting service,  providing in-depth audits,  guidance,  and hands-on IT upgrades.
•  2022: Expanded our offerings to include comprehensive cybersecurity solutions,  helping clients defend against emerging threats.
•  2023: Rolled out fully automat ed systems for infrastructure management, reducing manual labor and increasing efficiency.