Synoptic® Brand Guidelines
©2024 Born On Sunday®P013 → Do’s And Don’ts
DO
Always adhere to the brand’s visual guidelines, ensuring consistent use of logos, colors, typography, and tone of voice across all mediums.
▶︎ Use Approved Logo Variations:
Ensure that the primary and secondary logos are used appropriately, respecting minimum size and clear space requirements. Stick to the provided color variations (full color, monochrome, etc.).
▶︎ Keep It Clean and Professional:
Whether in design or communication, always aim for a clean, modern look that conveys professionalism and clarity. Simplicity is key in delivering our complex solutions in a digestible way.
▶︎ Leverage Brand Colors Thoughtfully:
Use the primary colors (Windows 311 Blue, Screen Black) for dominant design elements and secondary colors (CSGO Flare, Bricked IT Red) as accents to enhance visual hierarchy without overwhelming the design.
▶︎ Align with the Tone of Voice:
Keep the tone confident, clear, and direct. Inject subtle humor when appropriate, but maintain professionalism, especially in formal communication.
▶︎ Use Imagery That Reflects the Brand Themes:
Opt for visuals that emphasize technology, innovation, and simplicity. Follow the guidance for imagery effects (e.g., two-tone designs, Iris Blur) to maintain brand cohesion.
▶︎ Prioritize Legibility:
Always ensure that typography is clear and easy to read, maintaining the recommended tracking, line height, and font sizes for different text elements.
▶︎ Stay True to the Brand’s Core Message:
Keep the focus on SYNOPTIC’s core philosophy: simplifying complex IT challenges. Every communication should reinforce the message of clarity, structure, and results.
DON’T
Avoid modifying the logo’s proportions, colors, or layout. Do not add shadows, gradients, or any other effects that aren’t part of the official guidelines.
▶︎ Don’t Overuse Accent Colors:
The secondary colors are meant to be accents, not the primary focus. Don’t flood designs with CSGO Flare or Bricked IT Red— use them sparingly to highlight important elements.
▶︎ Don’t Use Unapproved Fonts:
Stick to the brand’s approved typefaces (PP Neue Montreal and PP Supply Mono). Avoid introducing new fonts that could compromise brand consistency.
▶︎ Don’t Clutter Designs:
SYNOPTIC’s design aesthetic is clean and minimal. Avoid overcrowding designs with excessive text, icons, or graphics. Simplicity is crucial to conveying our message effectively.
▶︎ Don’t Use Jargon or Buzzwords:
The tone of SYNOPTIC is straightforward and clear—steer clear of unnecessary jargon, vague buzzwords, or overly complex language that detracts from clarity.
▶︎ Don’t Skew the Imagery:
Images should be professional, consistent with the brand’s tech-forward themes. Avoid using cheesy stock photos, overly abstract visuals, or off-brand imagery that doesn’t align with the technological and nature-inspired aesthetics.
▶︎ Don’t Compromise on Accessibility:
Don’t use color combinations or typefaces that reduce readability or accessibility. Always ensure there’s enough contrast between text and background for easy reading.
▶︎ Don’t Stray from the Brand’s Core Message:
Don’t dilute SYNOPTIC’s key positioning as a no-nonsense, solutions-oriented IT partner. Keep messaging focused and don’t over-promise or make the brand sound like something it’s not.